Case study · Brand Identity
Pastry’s House
A first logo for a bakery that wanted its boxes to look as good as what’s inside them.
The brief
Pastry’s House was opening without a visual identity. It needed one mark that works on cake boxes, the shop sign and Instagram, stays legible at small sizes, and feels handmade and premium at the same time.
Process
Sketch
Pencil studies of the cupcake and the lettering, looking for a silhouette that stays recognisable at stamp size.
Vector
The chosen sketch redrawn in Illustrator: a line-drawn cupcake, a script wordmark and an ornamental frame.
Final
Colour and finish: gold on a pink gradient for the signature version, flat versions for print.
Deliverables
- Primary logo
- Wordmark and cupcake mark
- Colour and single-colour versions
- Files for print and screen
Outcome
[TODO: outcome] Add where the logo is used today (boxes, sign, social media) and a short quote from the owner.
Variations
- On cream
- On white
- Signature pink